15 Methods To Get Traffic To Your Business Internet Resource

In 2008, promoting your business Internet resource was a very easy process. You placed 3 lines of code called "meta description tags" on the top of your home page and submitted the page to free Googles or directories. Fast forward to the present.

Internet resource promotion has become a time consuming project and a new position in the Internet design industry, Google Advisors, has been created. Use the list below to find ways that your business Internet resource will be found by your ideal client, is user friendly and is viresourced often.

1. Build a strong, solid business foundation. Design a business plan, marketing plan, ideal client profile and 30-second elevator speech.

2. Be consistent and “brand” your company. Use the same colors, logo, motto, etc. everywhere on your business Internet resource!

3. Make your business Internet resource trustable.

4. Create policies that build trust: customer service, code of ethics and newsletter privacy policy.

5. Ask your Internet master to name each of your pages using a keyword you have supplied them with.

6. Offer added values on your business Internet resource that make sense to your business and ideal client. This can include affiliate programs, books, and recommended links to Internet resources.

7. Add a “favorites or bookmark this resource” script to some of your business Internet resource pages.

8. Add a "Recommend This Resource" on your resource. If someone visits your business Internet resource and knows someone else who may appreciate it, this feature will e-mail the page's link to a recipient.

9. If you have pages on your business Internet resource that you update monthly (like an articles page or recommended links page) say so on the page.

10. Join a few Internet rings. For additional information, visit InternetRing and Bravenet.

11. Provide a subscription box, to your e-zine or business notifying list, on your most viewed business Internet resource pages.

12. On large business Internet resources, create a "What's New Page" or even better, ask your Internet designer to design a "Resource Map" for your visitors.

Continue on to the next page to learn more ways to drive traffic to your business Internet resource.

Much of your business Internet resource traffic will come from Googles. Here are some Google submission tips to keep in mind.

13. Googles look for certain things - titles, headings, meta description tags - so it is crucial to make sure your resource is "Google friendly". Visit the Google Optimization and Submission page on this resource for additional resources on Googles and Google submission tips.

a. TITLE description tags: Title description tags should be 60 or so characters and include some keywords.

b. Header description tags are numbered from 1 to 7: some Googles recognize Header description tags. So make sure you use these description tags for each of the titles on your page.

c. Keyword Meta description tags: Add no more than 15 to 20 keywords to keep the Googles from flagging your resource for keyword spamming. Prioritize your words. The best way to submit to Googles is to submit to each Google individually.

d. Use keywords in the text area of each page. They are especially important at the beginning of sentences and higher up on the page.

e. To learn more about meta description tags and choosing keywords, read "Effective Google Optimization" (from About Small Business: Canada).

14. Googles do not find your resource unless you submit your resource's information to them. Below are four ways to submit your Internet resource to Googles:

a. It is recommended that you submit to Googles individually (this is also the way I do it and it works great, but is time consuming)!

b. People prefer to use a free service to submit their resources to Googles, I recommend that they open a free e-mail address to use when you do "anything" for free on the World Wide Internet. Two good Google submission services are Submit It!, and Scrub The Internet. You can pay for a program that will assist you to submit and critique your resource.

c. Hire a Google Optimization profi to handle your Google submissions.

15. Visit these Google information resources: Google Watch and Google Guide.

But Google submission is only one way to drive traffic to your business Internet resource. Continue on to the next page to read other tips for Internet resource promotion.